blog
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Five Tips For The At-Home Salon Owner
Another day back in the grind. You can look at it as a gift or you can look at it like a chore. Or is it just one of those days spent wishing you could avoid a soul-crushing commute or salon drama with a coworker? We all have fantasies of what would improve our [...]
August 20, 2019 -
A LESSON IN PRICING (BEGINNER NAIL PRO EDITION)
The YN community is a diverse network of nail professionals working at every stage of their careers. We’re here to help as nail techs make moves to establish themselves in their marketplace. One of the scariest first steps, as a beginner, is to figure out how to price your services. No matter who you are, [...]
August 13, 2019 -
Quality Versus Quantity
The age old debate of Quality vs. Quantity is trending upwards on professional nail industry social media. We’re jumping straight into the deep end to share the YN opinion on which trait best serves the career of the professional nail artist. We feel this [...]
August 5, 2019 -
Dealing With Negativity In The Nail Business
Negativity.Negative Comments. Negative Feelings. Negative People. How you handle it can reveal a lot about the person you are and surprisingly how you see yourself in the world? This is a hot topic taken straight [...]
July 29, 2019 -
Dealing With Difficult Clients
You’ve made big sacrifices. You’ve weathered many financial storms. Your business is no longer just surviving but it’s seriously thriving. You’re feeling pretty darn good about your success because you’ve worked your tail off to get there. If you’re booked solid and business is booming, you’ve officially earned the right to pick and choose your [...]
July 23, 2019 -
Don’t Sabotage Your Own Nail Business
Keep on reading as we expose three sneaky ways a nail pro can sabotage their own business. Yup. It’s a fairly common thing in the salon trade, self-sabotage. Expectations run high once you graduate from cosmetology school and throw yourself into straight into the nail business. Here we help you dodge a few rookie mistakes [...]
July 16, 2019 -
How To Post More Nail Content
Putting out content is vital for Pro Nail Artists; their Instagram pages serve as a portfolio. Pro photographer and YN Creative Director, Gio Soto discusses how to generate more content on a consistent basis. Gio is a recent LA transplant from his hometown of New York and worked at the mothership of content output, VaynerMedia. [...]
July 9, 2019 -
5 Easy Tips On How To Keep Clients Coming Back
When you run your own business, it’s a steady stream of planning, patience, and pivoting. Once you’ve done the heavy-lifting of building and the good paying clients are walking through the door; the next stage of fortifying your business is keeping those clients coming back. The name of this part of the game is [...]
July 1, 2019 -
Severe Salon Growth
Severe salon growth. Believe it or not, it’s a thing. The difference between boom or bust is all in how you handle it. Establishing your salon business is one thing. It’s slow, steady, and the patience that goes with the daily grind. Then one day you wake up and it’s like running around like a [...]
June 24, 2019 -
How To Build Salon Culture
How important is workplace culture for your salon business? This question finds its way into our DMs all the time. Our special guest is Maribel Lara, Senior Vice President and head of consulting at the Sasha Group, a Vayner Media company. Anyone who’s been following the YN journey lately will know how much we respect [...]
June 23, 2019 -
3 Foolproof Marketing Tips For Nail Pros
We’re feeling pretty blessed to spend time with YN Senior Mentor, OWC (One Week Course) Instructor and Nail Pro Extraordinaire, Melissa DeLaCruz. You can check out her work on Instagram @mjay_delacruz. Interested in giving your nail business a superboost? Here are three foolproof ways to market and build a successful nail business. Melissa has traveled [...]
June 22, 2019 -
Is A Career In Nails Really For You?
Everyday we hear from people that really want to flip the script on their lives and jump into the nail business. It just so happens that it’s one of our favorite topics to discuss. In this edition of the Biz Talk, we chat up Merna The Mermaid, the incredible nail artist and LA Local (aka [...]
June 21, 2019