blog

• How To Dump A Nail Client

  Can you tell when your client relationship is about to hit its expiration date? It carries the very subtle scent of dread. In a service industry like nails, it might be hard to detect. Once you’re aware that it’s the end of the road, it can be very hard to ignore. It nags at you. Letting go of a client is a common professional predicament. Could there be a guilt-free way to cut ties?  If the headline of this Biz Talk caught your eye like a neon sign in a dark alley, read on. We outline the tell tale signs of a bad client relationship and walk you through a client break up [...]

  May 12, 2022

• A 30 MINUTE NAIL SERVICE

  Your time is precious.  So what if we told you when it comes to nails that short and sweet interactions can’t be beat? In fact, they should definitely be incorporated into your booking schedule and here is how.  We want to let you off the hook. Longer services doesn’t necessarily mean better. Depending on the needs of your client and the makeup of your clientele, a thirty minute nail service might be all you need to earn with ease. So let’s have at it shall we?[...]

  May 3, 2022

• I SURVIVED 1,000 NAIL CHALLENGE

  On any given day, you can find yourself in an unexpected game of whack-a-mole and a problematic set of circumstances. The thousand nail challenge (thinly veiled with absurdity) was a much needed life lesson.  In this space, we talk about what went down: the good, the bad, and the silver linings. Consider this an invitation into the fun sloppiness of our beginner’s technique and the pro smack talk that led to some nail tech enlightenment [...]

  April 25, 2022

• WHAT IS AN NFT?

  What are the ABCs and 123s of an NFT? Sounds like a bunch of preschool gibberish right now. We’re hoping to provide some clarity on NFTs and draw out a little of your curiosity. Web 3.0 is here and we’re thrilled. NFTs are promising to play a huge role in this next iteration of the internet. Our virtual selves seek outlets of self-expression. Our physical selves have a deep desire to satisfy the basic needs of shelter and financial security. In this emerging new world order, anyone can show off their artistic interests, strange sense of humor and crowd-source financial partners all in one traceable place. This place, the Block Chain, is where the NFTs aka Non-Fungible Tokens exist [..]

  April 13, 2022

• HELP! MY NAIL BUSINESS IS SLOW

  Across the globe the month of January represents a seismic shift from busy to bleak. The name of the month itself finds its origins from the Roman god Janus, who ruled over doors and new beginnings. During this time of year, the nail industry stares down at its idle hands and pops a pain reliever to manage its holiday hangover. We’ve gone from zero to sixty mph and then full stop. The whiplash looks like spotty appointments, boredom, and a mix of broke folks. Ouch. Who can relate? We’ve got a few gentle reminders of how to flip this whole seasonal disorder on its head. Your business needs to be cared for every month of the year with January the best place to start [...]

  February 14, 2022

• LAST MINUTE NAIL CHANGES

  A client comes in with a last minute request for some serious nail art. What to do? The answer is usually, “No, problem. (I’ll be happy to take your money)." However, what should a nail artist do when the client's wants don't match the day of booked appointment? Unexpected upgrades or downgrades have the potential to mess with your earning power. Let us walk you through some effective ways you can respond rather than react to the client who changes their mind at the last minute [...]

  February 4, 2022

• TIME MANAGEMENT IN THE NAIL SALON

  Time is a crucial element to orchestrating the success of a healthy salon business. How a nail tech manages their time (either with single-minded focus or squandered hours); is a major indicator of earning. Is there a way to make every minute of your day count? Might there be a magic formula for booking services? Consider this an invitation for nail techs everywhere to describe what efficiency looks and feels like in your salon today. Is your idea of success reduced to the almighty dollar sign or does it involve a holistic vision for living? The answer to this question can and will be different for everyone. We’re A-Okay with that and you should be, too! [...]

  October 6, 2021

• WHY DO MY CLIENTS NAILS ALWAYS LIFT?

  For every nail tech, a personal grievance list exists of minor and major work annoyances. The line items can include your typical “people” issues or everyday technical difficulties. At the top of this list is the problem of lifting. For this, we have a few checkpoints to minimize the dreaded nail lift.  To solve this mystery, your best bet is to remain keenly observant. Respect each step of the process: prep, application, and filing [...]

  September 10, 2021

• HOW MUCH MONEY CAN YOU ACTUALLY MAKE AS A NAIL TECH?

  Look before you leap. Did you happen to look before you were called to a life of nails? Was it a genuine interest in profit or creativity? When you signed up for your first class at cosmetology school did anyone discuss all the financial possibilities? What luck to discover that your talent and passion for nails can turn a healthy profit.  How much money, exactly, are we talking about? We’re not talking crumbs. We are actually talking about a six figure income. With a plan and some simple goal setting, growing a prosperous business and living very well are absolutely within your reach. Hold on tight; here comes some math. [...]

  August 4, 2021

• ESSENTIALS FOR GETTING STARTED IN THE NAIL INDUSTRY

  Welcome to your new adventure as a nail professional! A huge round of applause for earning your license. Enjoy it. Revel in it. Next, prepare to go back to square one...such is the journey of business building. Starting out, you might have an intense desire to drain the bank account in the name of the profession. Here we share how you can wisely go about scratching that itch. Enjoy our top five investment essentials for your new nail business [...]

  July 19, 2021

• Should You Ask Your Client For A Review?

  Reviews are an amazing opportunity to expand your growth mindset. We want you to stretch yourself and reviews are the easiest way to do it. Like every artist, the nail tech’s work should be open to a constructive critique not criticism.  Does the truth have to hurt? The answer is no, if you stay curious. There is nothing to fear in the good or bad review. Asking your nail clients for their honest feedback is the thing to do. Just make sure to use the feedback for your benefit. It’s a chance for the nail pro to see themselves through another’s eyes. This kind of perspective is invaluable for boosting self-confidence and the continual journey of self-improvement.[...]

  May 26, 2021

• HOW TO IMPROVE YOUR CUSTOMER SERVICE

  It’s all peace and love when a customer is nail happy. God bless the nail tech stepping into a face-off with an unhappy one. It’s a rite of professional passage but it doesn't sting any less. Who doesn’t want to avoid painful and emotionally deflating scenarios? So how does someone safely navigate the unpredictability of salon customer service? With a combination of real world experiences that spans person to person, manufacturer to domestic/international distributor and direct to consumer exchanges, we share a few practical ways to ensure your customer service represents the good you want to put into the world. [...]

  May 13, 2021