blog

• HOW TO STAND OUT FROM OTHER NAIL TECHS!

  In a crowded online marketplace, how do you set yourself apart?  How do you make yourself known?  After some introspection, we’ve discovered a few ways nail techs can stand out against the competition. It’s all based on a wonderful reveal of the miracle that is you. What do you value? What are your gifts and how can you share them in a meaningful way?  If you can answer these questions with authenticity you’re already on your way. [...]

  April 15, 2021

• Why You Should Make Educational Content?

  As a business owner, education is an essential tool to breathe life into your work. It creates a unique community of your very own. Social media is a chance to be in connection with the people who share your passion and interests. Education is a core ingredient of content creation for social media.[...]

  March 19, 2021

• Truth About “Gel” Tips

  What is the truth about Gel Tips? Are they the best thing since sliced bread? Are they a miracle gel enhancement? Or are they something very simple reframed for new consumption? We dissect the latest nail trend gaining popularity and causing a lot of confusion among nail techs. Plastic or gel, we discuss chemistry, composition, and have a quick lesson in industry terminology. [...]

  March 16, 2021

• HOW DID YOUNG NAILS START?

  Thirty years ago in the Southern California, Whitney Houston’s “I Will Love You” and Naughty By Nature’s “Hip Hop Hooray” played on the air waves in heavy rotation. MTV launched it’s irreverent animated series “Beavis & Butthead”. The kids watched “Mighty Morphin Power Rangers” on Fox while their parents said farewell to their favorite day-time talk show queen Sally Jessy Raphael and the first ever Got Milk? commercial aired. [...]

  February 25, 2021

• How to Grow Your Beauty/Nail Salon Business in 2021

  In Episode 5 of This Week With Sabir, I spoke with Habib Salo, the CEO of Young Nails Inc. It was a conversation that I cited multiple times throughout 2020, as Habib provided a wealth of great tips on YouTube and social media marketing, both from the B2B and B2C side of things. [...]

  February 11, 2021

• How To Become A Full-Time Nail Tech

  Is there a checklist before diving in head first from part-time to full-time nail boss? Our best piece of advice is to steer you towards preparedness and a methodical approach to the career transition. Take action towards your future goals but do so without delusion. Evaluate your current client base, calculate the potential for steady earnings, and be prepared for the occasional bumps in the road to success.

  February 3, 2021

• should you create custom press-on nail tips?

  Let’s talk about our on-again/off-again relationship with press-on nail tips. It’s been a recurring trend for decades now. Should you step a little closer to this trend or back way off? Our new YN Full Cover Nail Tips make it a no-brainer for nail pros and their clients to create covet-worthy custom sets. Here are the top three reasons you should come around to this ever-present nail trend. We explain who this product is for and how it can be incorporated into your existing business model. There’s something for everyone! [...]

  January 22, 2021

• MY CLIENT CHEATED ON ME!

  Losing a client can really shake up your confidence and put a dent in your professional progress. It never feels good to lose a customer, unless you were already trying to show them the door. Alas, it’s a part of business. Are there any special rules of engagement (or disengagement) when you find yourself in a client break up?  Should you head into confrontation mode or do as Gwenyth might, “consciously uncouple”? How can you separate yourself from up in your feelings and switch into a more detached business one? How will future clients benefit from your current negative experience, turning your perspective from bad to good? What might this departure say about you, your service and work ethic?[...]

  January 20, 2021

• DEBUNKING COMMON MYTHS ABOUT NAILS!

  Myths exist in the world of nail care and they often get passed around as “truth” from one ear to the next. Whether they are based in fact or fiction, sometimes the narrative is just too irresistible. Here are a few that make the rounds in the salon.  Gel is better than acrylic for the natural nail, true or false?  Do my nails need to “breathe”? Will your clients run for the hills if you raise your prices? Does the bogeyman exist? We sift through it all and debunk what we can right here.[...]

  December 15, 2020

• When My Clients Need A Reality Check

  There are our expectations and then there is real life. They often share a few threads of  similarity but not much. Now let’s talk about client expectations versus reality in the nail salon. If the walls could talk, we’d have a hit TV drama on our hands! Are you familiar with the phrase, rigorous honesty? It’s brutal honesty’s softer and kinder cousin; but it’s no less direct. Rigorous honesty is the thing that gives you permission to speak the truth in every situation. It’s an observation made without fear and wrapped in kind intentions.[...]

  November 17, 2020

• OUTDOOR NAIL SALONS

  Due to the current pandemic conditions, new regulations in California severely limited nail salon operations to outdoor service. In the time before Covid, such a thing would have been considered insane and in violation of everything taught in cosmetology school. Sometimes it feels like the local government’s response for reopening the beauty and nail industry might cause more harm than good for business. Give it points for creativity but it’s more of a stop gap than a well considered solution. The impracticality leaves us all scratching our heads.[...]

  November 6, 2020

• How To Deal With Nail Biters

  A nail professional is more than the cosmetology license framed on the wall. Beyond ninja level nail artistry, you’re an active listener worthy of receiving an additional therapy rate and a magician pulling rabbits out of hats. So what’s the protocol when a nail biter is perched across from you gushing about their stiletto length dreams? Approach head on. Communicate tenderly with a dash of tough love. Walk them through the process on how to accomplish their goals.[...]

  November 3, 2020