ESSENTIALS FOR GETTING STARTED IN THE NAIL INDUSTRY
Welcome to your new adventure as a nail professional! A huge round of applause for earning your license. Enjoy it. Revel in it. Next, prepare to go back to square one...such is the journey of business building. Starting out, you might have an intense desire to drain the bank account in the name of the profession. Here we share how you can wisely go about scratching that itch. Enjoy our top five investment essentials for your new nail business [...]July 19, 2021
Should You Ask Your Client For A Review?
Reviews are an amazing opportunity to expand your growth mindset. We want you to stretch yourself and reviews are the easiest way to do it. Like every artist, the nail tech’s work should be open to a constructive critique not criticism. Does the truth have to hurt? The answer is no, if you stay curious. There is nothing to fear in the good or bad review. Asking your nail clients for their honest feedback is the thing to do. Just make sure to use the feedback for your benefit. It’s a chance for the nail pro to see themselves through another’s eyes. This kind of perspective is invaluable for boosting self-confidence and the continual journey of self-improvement.[...]May 26, 2021
HOW TO IMPROVE YOUR CUSTOMER SERVICE
It’s all peace and love when a customer is nail happy. God bless the nail tech stepping into a face-off with an unhappy one. It’s a rite of professional passage but it doesn't sting any less. Who doesn’t want to avoid painful and emotionally deflating scenarios? So how does someone safely navigate the unpredictability of salon customer service? With a combination of real world experiences that spans person to person, manufacturer to domestic/international distributor and direct to consumer exchanges, we share a few practical ways to ensure your customer service represents the good you want to put into the world. [...]May 13, 2021
HOW TO STAND OUT FROM OTHER NAIL TECHS!
In a crowded online marketplace, how do you set yourself apart? How do you make yourself known? After some introspection, we’ve discovered a few ways nail techs can stand out against the competition. It’s all based on a wonderful reveal of the miracle that is you. What do you value? What are your gifts and how can you share them in a meaningful way? If you can answer these questions with authenticity you’re already on your way. [...]April 15, 2021
Why You Should Make Educational Content?
As a business owner, education is an essential tool to breathe life into your work. It creates a unique community of your very own. Social media is a chance to be in connection with the people who share your passion and interests. Education is a core ingredient of content creation for social media.[...]March 19, 2021
Truth About “Gel” Tips
What is the truth about Gel Tips? Are they the best thing since sliced bread? Are they a miracle gel enhancement? Or are they something very simple reframed for new consumption? We dissect the latest nail trend gaining popularity and causing a lot of confusion among nail techs. Plastic or gel, we discuss chemistry, composition, and have a quick lesson in industry terminology. [...]March 16, 2021
HOW DID YOUNG NAILS START?
Thirty years ago in the Southern California, Whitney Houston’s “I Will Love You” and Naughty By Nature’s “Hip Hop Hooray” played on the air waves in heavy rotation. MTV launched it’s irreverent animated series “Beavis & Butthead”. The kids watched “Mighty Morphin Power Rangers” on Fox while their parents said farewell to their favorite day-time talk show queen Sally Jessy Raphael and the first ever Got Milk? commercial aired. [...]February 25, 2021
How to Grow Your Beauty/Nail Salon Business in 2021
In Episode 5 of This Week With Sabir, I spoke with Habib Salo, the CEO of Young Nails Inc. It was a conversation that I cited multiple times throughout 2020, as Habib provided a wealth of great tips on YouTube and social media marketing, both from the B2B and B2C side of things. [...]February 11, 2021
How To Become A Full-Time Nail Tech
Is there a checklist before diving in head first from part-time to full-time nail boss? Our best piece of advice is to steer you towards preparedness and a methodical approach to the career transition. Take action towards your future goals but do so without delusion. Evaluate your current client base, calculate the potential for steady earnings, and be prepared for the occasional bumps in the road to success.February 3, 2021
should you create custom press-on nail tips?
Let’s talk about our on-again/off-again relationship with press-on nail tips. It’s been a recurring trend for decades now. Should you step a little closer to this trend or back way off? Our new YN Full Cover Nail Tips make it a no-brainer for nail pros and their clients to create covet-worthy custom sets. Here are the top three reasons you should come around to this ever-present nail trend. We explain who this product is for and how it can be incorporated into your existing business model. There’s something for everyone! [...]January 22, 2021
MY CLIENT CHEATED ON ME!
Losing a client can really shake up your confidence and put a dent in your professional progress. It never feels good to lose a customer, unless you were already trying to show them the door. Alas, it’s a part of business. Are there any special rules of engagement (or disengagement) when you find yourself in a client break up? Should you head into confrontation mode or do as Gwenyth might, “consciously uncouple”? How can you separate yourself from up in your feelings and switch into a more detached business one? How will future clients benefit from your current negative experience, turning your perspective from bad to good? What might this departure say about you, your service and work ethic?[...]January 20, 2021
DEBUNKING COMMON MYTHS ABOUT NAILS!
Myths exist in the world of nail care and they often get passed around as “truth” from one ear to the next. Whether they are based in fact or fiction, sometimes the narrative is just too irresistible. Here are a few that make the rounds in the salon. Gel is better than acrylic for the natural nail, true or false? Do my nails need to “breathe”? Will your clients run for the hills if you raise your prices? Does the bogeyman exist? We sift through it all and debunk what we can right here.[...]December 15, 2020