Nail Bites
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How to Grow Your Beauty/Nail Salon Business in 2021
In Episode 5 of This Week With Sabir, I spoke with Habib Salo, the CEO of Young Nails Inc. It was a conversation that I cited multiple times throughout 2020, as Habib provided a wealth of great tips on YouTube and social media marketing, both from the B2B and B2C side of things. [...]February 11, 2021 -
should you create custom press-on nail tips?
Let’s talk about our on-again/off-again relationship with press-on nail tips. It’s been a recurring trend for decades now. Should you step a little closer to this trend or back way off? Our new YN Full Cover Nail Tips make it a no-brainer for nail pros and their clients to create covet-worthy custom sets. Here are the top three reasons you should come around to this ever-present nail trend. We explain who this product is for and how it can be incorporated into your existing business model. There’s something for everyone! [...]January 22, 2021 -
MY CLIENT CHEATED ON ME!
Losing a client can really shake up your confidence and put a dent in your professional progress. It never feels good to lose a customer, unless you were already trying to show them the door. Alas, it’s a part of business. Are there any special rules of engagement (or disengagement) when you find yourself in a client break up? Should you head into confrontation mode or do as Gwenyth might, “consciously uncouple”? How can you separate yourself from up in your feelings and switch into a more detached business one? How will future clients benefit from your current negative experience, turning your perspective from bad to good? What might this departure say about you, your service and work ethic?[...]January 20, 2021 -
DEBUNKING COMMON MYTHS ABOUT NAILS!
Myths exist in the world of nail care and they often get passed around as “truth” from one ear to the next. Whether they are based in fact or fiction, sometimes the narrative is just too irresistible. Here are a few that make the rounds in the salon. Gel is better than acrylic for the natural nail, true or false? Do my nails need to “breathe”? Will your clients run for the hills if you raise your prices? Does the bogeyman exist? We sift through it all and debunk what we can right here.[...]December 15, 2020 -
When My Clients Need A Reality Check
There are our expectations and then there is real life. They often share a few threads of similarity but not much. Now let’s talk about client expectations versus reality in the nail salon. If the walls could talk, we’d have a hit TV drama on our hands! Are you familiar with the phrase, rigorous honesty? It’s brutal honesty’s softer and kinder cousin; but it’s no less direct. Rigorous honesty is the thing that gives you permission to speak the truth in every situation. It’s an observation made without fear and wrapped in kind intentions.[...]November 17, 2020 -
OUTDOOR NAIL SALONS
Due to the current pandemic conditions, new regulations in California severely limited nail salon operations to outdoor service. In the time before Covid, such a thing would have been considered insane and in violation of everything taught in cosmetology school. Sometimes it feels like the local government’s response for reopening the beauty and nail industry might cause more harm than good for business. Give it points for creativity but it’s more of a stop gap than a well considered solution. The impracticality leaves us all scratching our heads.[...]November 6, 2020 -
How To Deal With Nail Biters
A nail professional is more than the cosmetology license framed on the wall. Beyond ninja level nail artistry, you’re an active listener worthy of receiving an additional therapy rate and a magician pulling rabbits out of hats. So what’s the protocol when a nail biter is perched across from you gushing about their stiletto length dreams? Approach head on. Communicate tenderly with a dash of tough love. Walk them through the process on how to accomplish their goals.[...]November 3, 2020 -
What To Do As A Nail Tech That Is Stuck In A Rut?
Do you feel like your nail career is losing momentum? Wonder why you feel stuck and alone? How can you ever get back on the bright side of nails? Feeling this way about work is [...]October 14, 2020 -
Should You Offer Retail Products In Your Salon?
Should retail and salon go hand and hand? Are you curious why some nails salons offer retail items like cuticle oil, hand cream, nail color and [...]September 24, 2020 -
How To Pick The Perfect Salon Environment To Work In?
Growing pains and leaps of faith are a normal part of road to success. Along the way, recognize when a change needs to happen. Finding a suitable salon environment for [...]September 18, 2020 -
What To Look For In A Nail School? How To Pick The Right One?
You have your heart set on nail school. It’s time for the big decision. What school would be the best fit for you? Will it be that fancy state of the art facility with the big price tag or the one with [...]August 25, 2020 -
Does Follower Count Matter?
Do you obsess about how many followers you have on social media? What really matters when it comes to building your [...]August 12, 2020