Nail Bites

A client comes in with a last minute request for some serious nail art. What to do? The answer is usually, “No, problem. (I’ll be happy to take your money)." However, what should a nail artist do when the client's wants don't match the day of booked appointment? Unexpected upgrades or downgrades have the potential to mess with your earning power. Let us walk you through some effective ways you can respond rather than react to the client who changes their mind at the last minute [...]

Time is a crucial element to orchestrating the success of a healthy salon business. How a nail tech manages their time (either with single-minded focus or squandered hours); is a major indicator of earning. Is there a way to make every minute of your day count? Might there be a magic formula for booking services? Consider this an invitation for nail techs everywhere to describe what efficiency looks and feels like in your salon today. Is your idea of success reduced to the almighty dollar sign or does it involve a holistic vision for living? The answer to this question can and will be different for everyone. We’re A-Okay with that and you should be, too! [...]

Look before you leap. Did you happen to look before you were called to a life of nails? Was it a genuine interest in profit or creativity? When you signed up for your first class at cosmetology school did anyone discuss all the financial possibilities? What luck to discover that your talent and passion for nails can turn a healthy profit.  How much money, exactly, are we talking about? We’re not talking crumbs. We are actually talking about a six figure income. With a plan and some simple goal setting, growing a prosperous business and living very well are absolutely within your reach. Hold on tight; here comes some math. [...]

Welcome to your new adventure as a nail professional! A huge round of applause for earning your license. Enjoy it. Revel in it. Next, prepare to go back to square one...such is the journey of business building. Starting out, you might have an intense desire to drain the bank account in the name of the profession. Here we share how you can wisely go about scratching that itch. Enjoy our top five investment essentials for your new nail business [...]

Reviews are an amazing opportunity to expand your growth mindset. We want you to stretch yourself and reviews are the easiest way to do it. Like every artist, the nail tech’s work should be open to a constructive critique not criticism.  Does the truth have to hurt? The answer is no, if you stay curious. There is nothing to fear in the good or bad review. Asking your nail clients for their honest feedback is the thing to do. Just make sure to use the feedback for your benefit. It’s a chance for the nail pro to see themselves through another’s eyes. This kind of perspective is invaluable for boosting self-confidence and the continual journey of self-improvement.[...]

It’s all peace and love when a customer is nail happy. God bless the nail tech stepping into a face-off with an unhappy one. It’s a rite of professional passage but it doesn't sting any less. Who doesn’t want to avoid painful and emotionally deflating scenarios? So how does someone safely navigate the unpredictability of salon customer service? With a combination of real world experiences that spans person to person, manufacturer to domestic/international distributor and direct to consumer exchanges, we share a few practical ways to ensure your customer service represents the good you want to put into the world. [...]

In a crowded online marketplace, how do you set yourself apart?  How do you make yourself known?  After some introspection, we’ve discovered a few ways nail techs can stand out against the competition. It’s all based on a wonderful reveal of the miracle that is you. What do you value? What are your gifts and how can you share them in a meaningful way?  If you can answer these questions with authenticity you’re already on your way. [...]

As a business owner, education is an essential tool to breathe life into your work. It creates a unique community of your very own. Social media is a chance to be in connection with the people who share your passion and interests. Education is a core ingredient of content creation for social media.[...]

Thirty years ago in the Southern California, Whitney Houston’s “I Will Love You” and Naughty By Nature’s “Hip Hop Hooray” played on the air waves in heavy rotation. MTV launched it’s irreverent animated series “Beavis & Butthead”. The kids watched “Mighty Morphin Power Rangers” on Fox while their parents said farewell to their favorite day-time talk show queen Sally Jessy Raphael and the first ever Got Milk? commercial aired. [...]

In Episode 5 of This Week With Sabir, I spoke with Habib Salo, the CEO of Young Nails Inc. It was a conversation that I cited multiple times throughout 2020, as Habib provided a wealth of great tips on YouTube and social media marketing, both from the B2B and B2C side of things. [...]